GenXtime (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you:
- visit our website genxtime.com (the “Website”);
- contact us or interact with us as a client, supplier or partner;
- use our services, including marketing, technology, POS/CRM and signage services.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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Who We Are (Data Controller)
GenXtime Registered in: [England and Wales] Registered address: SPK GLOBAL LTD Telephone: +44 7961610061 Postal address: 648 Bristol road B29 6BJ, Birmingham, United Kingdom. Company number: Company Number] Email: [hello@genxtime.co.uk]
For the purposes of UK data protection law, we are the data controller of the personal data described in this policy, unless otherwise stated.
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What Personal Data We Collect
We may collect and process the following categories of personal data:
2.1. Data You Provide Directly
When you:
- fill in a contact form on our Website;
- request a proposal, quote or meeting;
- sign up to our newsletter or download content;
- enter into a contract with us as a client;
- interact with us as a supplier, partner or contractor;
we may collect:
- Identity data:name, job title, business name.
- Contact data:email address, phone number, postal address.
- Business details:company size, sector, locations, services of interest, budgets (if provided).
- Account and billing data:invoicing details, payment details (limited, see section below).
- Communication data:emails, messages, call notes, feedback.
2.2. Data Collected Automatically
When you use our Website, we may automatically collect:
- Technical data:IP address, browser type and version, device type, operating system, time zone setting, referring URLs.
- Usage data:pages visited, time spent on pages, clicks, scrolls, links clicked, files downloaded.
This may be collected via cookies and similar technologies (see Section 10).
2.3. Data from Third Parties
We may receive personal data from:
- Analytics providers(e.g. Google Analytics);
- Advertising platforms(e.g. Google Ads, Meta, TikTok, LinkedIn);
- Payment providers(limited data regarding transaction success/failure, not full card details);
- Public sources(e.g. Companies House, your public website or social media profile).
The type of personal data will typically include contact details, business profile and aggregated usage/engagement metrics.
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How We Use Your Personal Data (Purposes & Legal Bases)
We use personal data for the following purposes and under the legal bases permitted by UK GDPR:
3.1. To Provide Our Services
- To respond to enquiries and provide quotes or proposals.
- To perform our contractual obligations and deliver agreed services.
- To manage client relationships and projects.
Legal bases:
- Performance of a contract (Article 6(1)(b));
- Legitimate interests (Article 6(1)(f)) – to run and grow our business and provide requested information.
3.2. To Communicate with You
- To respond to your queries and support requests.
- To send service-related messages (e.g. project updates, invoices, changes to terms).
Legal bases:
- Performance of a contract;
- Legitimate interests – keeping you informed about services you use.
3.3. Marketing and Business Development
- To send you marketing communications about our services, events, insights and offers that may be of interest to you.
- To personalise and improve our marketing campaigns.
Legal bases:
- Consent (where required, e.g. certain email marketing);
- Legitimate interests – business development and promotion of our services, subject to your right to object.
You can opt out of marketing at any time by clicking “unsubscribe” in any email or contacting us at [privacy@genxtime.co.uk].
3.4. Website Operation, Analytics & Improvement
- To operate, secure and maintain our Website.
- To understand how visitors use our Website and improve user experience.
- To measure the effectiveness of marketing and advertising.
Legal bases:
- Legitimate interests – ensuring the security, usability and performance of our Website;
- Consent – for non-essential cookies and tracking (see Section 10).
3.5. Legal, Compliance and Security
- To comply with legal obligations (tax, accounting, regulatory requirements).
- To protect our rights, property, clients and systems (e.g. fraud prevention, security logs).
- To establish, exercise or defend legal claims.
Legal bases:
- Compliance with legal obligations (Article 6(1)(c));
- Legitimate interests – protection of our business and rights.
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How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes set out in this Policy or as required by law.
Typical retention periods:
- Enquiry data:up to 2 years from last contact if no contract is formed.
- Client and contract data:typically 6–7 years after the end of the relationship, to meet legal and tax requirements.
- Marketing data:until you opt out or where your email bounces/is inactive for a defined period.
- Technical/analytics logs:usually up to 26 months, depending on tool settings.
We may retain data longer if required due to ongoing disputes, legal claims or regulatory investigations.
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How We Share Your Personal Data
We do not sell your personal data. We may share it with:
5.1. Service Providers (Processors)
Trusted third parties that help us deliver our services and run our business, such as:
- Website hosting and maintenance providers;
- Email and CRM platforms;
- Analytics and advertising platforms;
- Payment processors;
- IT support and cloud service providers;
- Professional advisers (accountants, lawyers).
We ensure these providers only process your data under written contracts and only as necessary to provide their services to us, in line with UK GDPR.
5.2. Clients and Partners (in Limited Cases)
If you are a supplier, subcontractor or partner, we may share relevant contact and business information with our clients when necessary to fulfil a contract.
5.3. Legal and Regulatory Authorities
We may disclose your personal data:
- where required by law, regulation or court order;
- to enforce or apply our terms of business;
- to protect our rights, property or safety, or that of our clients or others.
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International Transfers
Some of our service providers and technology tools may be located outside the UK or may store data on servers located outside the UK (for example, in the EEA or the US).
Where we transfer your personal data outside the UK, we will ensure that:
- the destination country has an adequacy decisionfrom the UK government; or
- appropriate safeguardsare in place, such as UK-approved standard contractual clauses (SCCs); or
- another lawful transfer mechanism under UK GDPR is used.
You can contact us at hello@genxtime.co.uk for more information about specific safeguards.
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Your Rights Under UK Data Protection Law
Under the UK GDPR, you have the following rights (subject to certain conditions and exemptions):
- Right of access– to obtain a copy of your personal data and information about how we process it.
- Right to rectification– to have inaccurate or incomplete data corrected.
- Right to erasure(“right to be forgotten”) – to request deletion of your personal data where there is no good reason for us to continue processing it.
- Right to restrict processing– to request we limit how we use your data in certain circumstances.
- Right to data portability– to receive personal data you provided to us in a structured, commonly used and machine-readable format, and to ask us to transfer it to another controller where technically feasible.
- Right to object–
- to direct marketing, at any time;
- to processing based on our legitimate interests, in certain situations.
- Rights related to automated decision-making and profiling– we do not carry out solely automated decisions that produce legal or similarly significant effects.
To exercise any of these rights, please contact us at: Email: [hello@genxtime.co.uk] Postal: SPK GLOBAL LTD Email: [info@genxtime.co.uk] Telephone: +44 7961610061 Postal address: 648 Bristol road B29 6BJ, Birmingham, United Kingdom.
We may need to verify your identity before responding to your request.
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Complaints
If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue:
Email: [hello@genxtime.co.uk] Address: [Data Protection, GenXtime, Full Address]
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
Information Commissioner’s Office Website: https://ico.org.uk Telephone: 0303 123 1113 Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
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Security of Your Personal Data
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure, including:
- secure servers and encrypted connections (HTTPS/SSL) where appropriate;
- access controls and password protection;
- restricting access to personal data to staff and processors who require it;
- regular review of our security measures and suppliers.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
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Cookies and Similar Technologies
Our Website uses cookies and similar technologies to:
- ensure the Website works correctly;
- remember your preferences;
- analyse how visitors use our Website;
- support our marketing and advertising activities.
Where required by law, we will ask for your consent to use non-essential cookies (such as analytics or advertising cookies). You can manage your preferences using:
- our cookie banner or cookie management tool;
- your browser settings (blocking or deleting cookies).
For more details about the cookies we use, please see our Cookie Policy [link to separate Cookie Policy page or section].
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Children’s Privacy
Our Website and services are not directed at, and not intended for, children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, please contact us so we can delete it.
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Third-Party Websites
Our Website may contain links to third-party websites, plug-ins or applications. Clicking on those links may allow third parties to collect or share data about you. We are not responsible for the privacy practices of those third parties and encourage you to read their privacy policies.
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Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or for other operational reasons.
The updated version will be indicated by an updated “Last updated” date at the top of this page and will take effect as soon as it is published on our Website.
We encourage you to review this Policy periodically.
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Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
SPK GLOBAL LTD Email: [hello@genxtime.co.uk] Telephone: +44 7961610061 Postal address: 648 Bristol road B29 6BJ, Birmingham, United Kingdom.

